E. F. Hutton made his fortune off brokerage but can be considered a pioneer of social media marketing.
E. F. Hutton for those who don’t know was an popular investment broker in the 80’s and early 90’s. His Advertisements drew attention to his reputation for good advice that was so good his commercials were simple.
The setting: A room full of people like a restaurant, a bar, a luncheon, etc.. E.F. Would be standing in a group of business dressed people and the minute he goes to say something the room goes silent. The announcer says, When E.F. Hutton talks, people listen.
His reputation for accurate advice was legendary, and the one liner in it said more than enough.
Social Media Marketing is exactly that type of effect.
If done right, when you type a blog or post and article, add a video, or even toss a photo out there your followers should think so highly of you it stops them in their tracks, and they are focused on what you have to say. You build that reputation through things like the Q&A with Mike and Nev on one of my Successful Blog Tips post. Offer good information, be accessible, answer questions, follow up with research, treat people as humans even if it’s difficult or they are heckling your post, and help others first.
People will ask how do you get them to see your business or buy your product and that’s by getting them to familiar ground for more information. You start building the following and then build a blog up or static website with more information related to your products. Write blog post in 2’s with on on your social media page linking to a follow up on your blog and have your ads or suggested solution there. Let the site you own do the selling but in a informative and rewarding manner instead of a hard sell nothing but a banner or link in your face approach.
I don’t know how, or I am not good at it are just B.S. excuses. If you don’t know, LEARN! If you aren’t good, PRACTICE. Andy Zeus Anderson
Don’t use lazy or fear of failure as an excuse to SPAM. The judge wont buy it any more than the potential customer you scare off. Social Media Marketing is not rocket science, it’s people science and you learned it in Kindergarten. Golden Rule’s apply here. Do unto others as you would have them do unto you.
Think about those Internet Marketing communities, places like Apsense, IM Faceplate, or Adland Pro, and you can see what happens when you only advertise and don’t focus on the people. There are tens of thousands of members who have one goal, to show their offer to you, and nobody has the mindset of stopping to check out other people’s ads. The E-books tell you that stopping and checking out other offers is a poor use of time that will have you spending money instead of earning, and those other folks have read that same book. To get them interested in your offer you need to provide the services and training they seek, so get started as a broker of information and be their E.F. Hutton.
Social Media Marketing is not that hard when you get started on the right foot.