People say I need an Autoresponder for my blog, why?
Why do I need an Autoresponder for my blog? It’s a common question but one always worth adding new light on. The biggest concern is will it cost me a lot of money and what purpose does it serve if blog post generates high traffic to new articles.
Let’s look at why you need an autoresponder first.
When you begin a new blog and have just a couple post on it you will find that unless you perform a miracle back-flip you won’t have a ton of traffic. That’s right traffic is not overnight it is worked for. Subscribers like traffic need to be earned and are earned through great content and adding value to your blog or even outside your blog.
If you are blogging as a business you will need to retain readers and keep them interested in your newest post to make any kind of real money. In affiliate marketing, you will hear that the money is in the list. Until you are ready to regurgitate at the sound of these words or it sinks in and you find yourself saying them. See the list recycles your visitors and makes them true followers of your work.
Why are followers so important to my blog when I can get new visitors all day long with a good post?
Selling online it takes 1 person an average of 5-7 times seeing an offer before they even enter the first phase of interest. Since an autoresponder can keep your readers coming back to see your ads? Click, that light just went off in your head. Getting people to come back and read often will help you with conversions. It’s like having repeat customers in a store.
If you watch the shopping flyers coming out each week companies pay twice as much to send them to regular customers as they do new customers. They do this because building loyalty, trust, and brand awareness are valuable in the long run. New customer receipt totals can be as much as 40% less than those of returning customers. Online it can be worse, you will hear about abandoned carts all the time in retail chats.
Is there complicated software to add an Autoresponder for my blog?
When choosing my for autoresponder for my blog I grabbed the most expensive and most feature-rich suite possible for my little tiny blog. I won’t name names but the autoresponder was overkill and the learning curve murder.
The plus is I now can operate a professional grade autoresponder. I can do segmenting and other techy research task but. I found that all I really ever used were a few core pieces. I could have those pieces for as little as free or at least free for 30 days. My cost could be as low as $20 a month for life no matter how many subscribers I had. My old responder was like $29 a month for a small list and I was paying around $49 a month for my budding list in no time and about to reach $78 a month when I made a switch.
So who do you recommend for an autoresponder for my blog?
I recommend, for small blogs starting out to use one of two programs. If you don’t mind moving your list as it grows and becomes more expensive. You can get the first 500 subscribers free from MailChimp. But for most bloggers, it pays to start with RocketResponder. The core functions are just as robust and integrations are growing for popular e-commerce suites etc… The benefits are a $20 a month unlimited list size and mailings. And a great affiliate program that rewards you sending more clients.
The RocketResponder Affiliate Program pays monthly residual commissions for life. I get a great autoresponder for my blog with no complicated parts. I can be list building in a day and save money. RocketResponder has a full 30-day free trial. The only upgrade ever needed is when I go to the enterprise level and need a white label solution or if I have a large list to import.
So how do I get people to sign up for my list?
Use an ethical bribe like a special report on a subject related to your blog content. This bribe will usually be an e-book or multiple days autoresponder series. I recommend the latter in most cases. A series of emails train your readers to look out for your mailings and read them.
Just like your blog you need to have great content and over deliver on value. Don’t make your responder a giant sales pitch. Throwing product after product at the list until everyone leaves are costly. Feed not less than 70% quality content to 30% recommended products and it’s easy to turn a small 1,000 reader list into $1,000 or more per month. Yes by adding an autoresponder for my blog I can add up to $5 per month in income per subscriber without charging a subscription.
How do you, do it?
On the right, you will see a subscription form for my list. It has a free report offered but I give multiple free reports when you join. Did I say over deliver, right? I don’t do sales pitches in my e-mails at all. Because I back-load the content with offers like this pitch for my favorite autoresponder RocketResponder. (note: this list is still on MailChimp but will move to RocketResponder in February)
I can make sales and earn income from repeat traffic from subscribers by offering common-sense products in my post with real valuable content. You have to admit I have delivered well on my promise of in-depth training here. Supporting my sponsors should be a no-brainer.
Did you know?
If 10% of a 1,000 member list visits your blog every time you post. You will earn 1200 returning visitors to your site every month if you post 3 times a week. That is a massive number in terms of search engine rankings. What is more is regular readers finish articles and spend more time on site as well as make more purchases. They also click on advertising and visit sponsors like the Adsense ads on this page which are also revenue for a good blog.
Summary: Adding an Autoresponder for my blog.
By adding an autoresponder for my blog I have noticed it has been great for traffic and revenue. I am positive it will be a great thing for your blog but you need to start right away with one because every subscriber lost is money lost. Traffic lost as well as engagement and all around good tidings.
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